For ATRIUM fashion park, we created a “live” picture that contains 10 types of content that change every 5 minutes. This is a great example of how the virtual world comes into contact with reality.
A screen is stretched across the borders of the classic frame onto which moving content is projected, created with 2 special projectors. Due to their wide focus and correct positioning, the shadows of passing people don't fall on the canvas, and the image remains clear and contrasting under any conditions.
To place such a modern art object, we chose a no less modern place, with which we were already lucky to work earlier. The ATRIUM is one of the iconic buildings of the Dnipro and at first we emphasized it with professional facade lighting, and now we have returned to upgrade and revive the interior space.
Since a dark background was necessary for the contrasting perception of the picture, we painted the wall on which it is located to match the floor, thus “turning” it on the wall. The lighting was also changed - previously there was a task to show the interior and the light flooded the entire wall, now narrowly focused lamps create light spots and emphasize the space. Such changes helped to make this location more spectacular and enhance the overall impression.